The situation around Covid-19 has an impact on different aspects of business and Online Advertising is no exception. There is no doubt that Covid-19 affects the PPC Ads sector. However, now it’s a great time to take advantage of tactics and strategies which can help your business in this crazy time.
Today, we’ll explain why you have to promote your business with PPC ads during pandemics. Plus, we’ll give you tips that you need to follow to get the most out of your current PPC advertising efforts and boost your business success.
Why You Should Make Use of PPC Advertising Services during the Spread of Covid-19
Business owners can benefit from using PPC Ads in a number of different ways. Below, we’ll talk about the reasons why you should use Pay per Click advertising to promote your business during the Covid-19 outbreak.
1. High Traffic Online. It’s pretty clear that so many people choose to stay home during the outbreak of Coronavirus. And of course, lots of people go online. Lots of people go to social media sites to communicate with each other. Some people choose to buy something online. No matter why people go online, they can become your potential clients, how? By many different tactics and strategies such as Display and Retargeting Campaigns! You can easily spend $100 and reach thousands more people who are at the end of the funnel and ready to purchase!
We haven’t seen Google search traffic diminish too much since the COVID-19 outbreak, so all small businesses should take this time to improve their online web presence fast. That means that it makes a lot of sense to promote your business online during pandemic.
2. Average CPCs are Down, so you can leave your competitors behind the scene with lower spending.
The reality is, lots of businesses have stopped (temporarily suspended) using Pay per Click advertising services to promote their products and services these days. That means that your competitors are likely to make a pause as well. So, you’ll have to cope with less competition if you choose to promote your business with PPC Ads during the virus outbreak. That’s why PPC Ads will work better for your business during the Coronavirus outbreak.
You’d be surprised how many people can find your business online with just a few simple tools, but even the best search engine optimization can benefit from some additional traffic. Advertising across search and social is easy and these platforms can drive plenty of extra traffic, sales, and loyal customers for small budgets.
It’s also important to note that the prices on Pay per Click advertising services dropped during the outbreak of Coronavirus. So, you will have to pay lower cost per click in order to promote your business on the market with PPC Ads. As a result, you’ll get considerable and affordable online traffic for your business.
3. Use Covid-19 Related Content While Advertising. Another important thing that you need to be aware of is that Covid-19 creates additional opportunities for PPC advertisers.
More and more people prefer to use Covid-19 related keywords in order to find the products and services. And of course, you should aim to target these keywords. Pay per Click advertising gives you such a wonderful opportunity!
Let us know if you need any consultation, with more details for your business, and Ariacal will be glad to help.
Written by: Leila Najafzadeh