Online Ads Audit and Strategy Planning
Ariacal provides cost-effective PPC marketing services to businesses of different types and sizes. Our marketing experts create, manage and optimize PPC Ads campaigns.
Do you want to optimize your Online Ads?
PPC Audit Services
Oftentimes, PPC advertising campaign generates a lot of clicks, but the website traffic doesn’t convert well. Actually, this can happen for a variety of reasons.
- Sometimes, people target the wrong keywords in their PPC campaigns.
- PPC campaign may not work properly if you display your ads in front of the wrong target audience.
- You don’t show your Pay-per-Click ads at the right time.
- You’ve picked the wrong type of PPC ads for your campaign.
- Your business doesn’t provide great customer service or your product/service prices are too high.
If things don’t go well with your Pay-per-Click advertising campaign, you have to do something about it. Otherwise, you’ll waste your time and money on your PPC ads. It’s worth noting that Pay-per-Click marketing mistakes can be costly. And of course, this type of mistakes should be avoided at any cost.
Need PPC Audit?
How Audit Can Help Advertisers Improve Their PPC Marketing Campaigns and Boost Their ROI
Audit is the type of work that has to be done either before or during the Pay-per-Click advertising process.Audit needs to be performed before to get started with PPC ads. At this stage, Pay-per-Click professionals gather all the necessary information about your business and get ready for the launch of your ad campaign. When your PPC strategy doesn’t work well, it makes a lot of sense to get PPC audit done. The main objective of the audit work is to make sure that your Pay-per-Click advertising campaign works at its best.
After audit has been done, a PPC advertising company will provide you with a report. The audit report contains the information on your mistakes as well as recommendations on how to improve your PPC marketing strategy. Lastly, you need to take advantage of audit to change your PPC strategy and get the most out of your marketing efforts. Follow the recommendations provided in the audit report and take an action. Keep in mind that sometimes it’s enough to make small changes to your ad campaign in order to boost your return-on-investment and take your business to the next level.
How We Can Help You with Strategy Planning for Your Specific Business
At Ariacal, we are always happy to help you with PPC strategy planning and audit. Our marketing specialists will analyze your business carefully and create a Pay-per-Click strategy that works and provides great results. We’ll watch your results carefully and make changes to your PPC strategy if such a need arises.
Identifying the target audience. Our marketing experts will do the market research first. At this stage, our PPC professionals will try to collect as much information about your customers as it’s possible. We’ll try to figure out when your target audience is the most active, where your potential customers live, what social media sites they choose to visit and many other things. All of this will help us define the ideal target audience for your business.
Developing a PPC strategy. At Ariacal, we offer all types of Pay-per-Click ads. However, not each type of PPC ads work well for your business. We’ll analyze your target audience carefully and pick the most effective PPC ads for your business promotion strategy. If, for example, your business offers products or services for B2B market then we’ll use LinkedIn Ads to promote your site. Let’s say that you use images as well as videos to demonstrate your products to prospects and customers. In this case, our PPC experts will probably choose to advertise your business with Instagram Ads.
Analyzing PPC campaign’s performance. At Ariacal, we’ll measure the success of your ad campaign on a regular basis. So, we’ll see how your PPC ads are doing. Additionally, we’ll do every single thing possible to improve your Pay-per-Click advertising strategy and maximize your ROI.
Google Marketing Live 2023: AI Takes Center Stage in Transforming Advertising
Google Marketing Live 2023 showcased the integration of artificial intelligence (AI) in advertising, promising to transform the industry. From simplifying campaign creation through conversational AI to delivering personalized ad experiences, AI is set to redefine the future of advertising. With a focus on enhanced creativity and privacy-first practices, Google aims to empower marketers with AI-powered tools to drive success in the evolving digital landscape.
When and how should you use Google Ads Target ROAS Bidding Strategy?
With Target ROAS, you set a desired ROAS value (e.g., 400%) that represents the revenue you want to achieve for every dollar spent on advertising. Google Ads then adjusts your bids automatically to maximize conversions and meet your target ROAS.