SEO and Pay per Click advertising are two effective ways to promote a website in search engines. You can also use Pay per Click ads to advertise your business on social media sites.
Some experts say that PPC ads have a positive impact on website’s SEO. So, the big question is – how does PPC advertising impact SEO? Today, we’ll dig deeper into this topic and try to help you come up with the answer.
According to the opinions of SEO experts, there are so many ways PPC impacts SEO. Generally speaking, PPC ads make website more popular and this contributes greatly to site’s SEO. Today, we’ll explain how PPC affects site’s SEO.
PPC Ads Increase Website Traffic
The more traffic a website has – the better it’s for SEO. So, business owners should do every single thing possible to get relevant traffic to their sites. Pay per Click advertising is a great way to drive additional targeted traffic to a website.
PPC Ads Increase the Number of Returning Visitors on a Website
Returning visitors are one of the most important SEO ranking factors. So, you should aim to get more returning visitors to a website if you would like to improve SEO. PPC Ads generates targeted users to your site. Some of these users may decide to come back to your site again in the future. As a result, you’ll get additional returning visitors to your website. This will help you improve your site’s SEO.
PPC Ads Increase Average Time Visitors Spend On a Website
What is great about PPC Ads is that this type of Pay per Click advertising helps site owners get relevant traffic to their web pages. So, site’s visitors will spend a lot of time on your web pages. As a result, the average time spent by visitors on a website will increase and this will have a positive impact on your site’s SEO.
PPC Ads Increase Social Media Engagement
There is the evidence that such social media signals as likes, shares as well as comments on social media sites positively affect site’s SEO. That means that your site’s pages will rank higher in search engines if you promote your business on social media sites effectively.
If you choose to use social media PPC Ads for your business, you will be able to get relevant social media traffic to your business and increase your social media engagement for your site. And of course, this will have a positive impact on your site’s rankings.
PPC Ads Increase the Awareness of Brand
Search engines tend to rank high websites of popular brands. Therefore, you will be able to improve your site’s SEO if you manage to make the brand of your business more popular.
Pay per Click advertising is one of the best ways to promote brands of businesses. If you increase the awareness of your brand, you’ll be able to boost your site’s SEO significantly. By doing so, you will be able to take your business to the next level.
As you can see, Pay per Click Ads can improve site’s SEO in a number of different ways. At Ariacal, we are always looking forward to providing cost-effective solutions for any of your PPC and SEO needs. Contact us today to get a FREE service quote!