In order to understand how to market flooring and home remodeling companies you have to put yourself in your customers’ shoes. Let’s say that you are looking for flooring and home remodeling companies that operate in your area. What will you do? Most likely that you’ll go to Google and take advantage of search. All of this means that your flooring and home remodeling business needs to be found in search engines.
When promoting flooring or home remodeling businesses in search engines, you’ll have two main options:
- Search engine optimization
- Pay per Click advertising
A lot of flooring and home remodeling companies try to get their sites on top of search engines for target keywords. So, doing SEO for their websites can be hard. Plus, improving site’s SEO is a time-consuming process.
On the other hand, PPC ads provide fast and effective results. Flooring and home remodeling companies use online ads to achieve the following goals:
- Attracting new clients to business
- Getting more flooring and home remodeling leads
- Increasing the awareness of brand
Online ads can contribute greatly to business success. It goes without saying that Pay per Click advertising has to be a part of a marketing strategy for flooring and home remodeling companies.
Benefits of Using Online Ads for Flooring and Home Remodeling Companies
The owners of flooring and home remodeling businesses choose to promote their services with online ads for obvious reasons.
1) PPC Ads are a flexible online advertising solution. If a demand for flooring or home remodeling services is high and the company can’t handle high work load, it would be better to turn off PPC ads or reduce your advertising costs.
It’s a lot easier to accomplish marketing goals with Pay per Click ads. With PPC advertising services, you can modify, suspend or stop your online ads anytime when such a need arises.
2) PPC Ads offer great targeting options. It’s pretty easy to target the right type of people with online ads. When using PPC ads, you can specify age, gender, location and other factors for your target audience.
3) PPC Ads are a cost-effective online advertising solution. Pay per Click ads work well for flooring and home remodeling companies and provide them with high return on investment.
What Type of Online Ads Work Well for Flooring and Home Remodeling Contractors
The reality is, all businesses are different and, therefore, they have to be promoted differently. If some ads work well for certain businesses, these ads may not work for other types of businesses.
Among the search engine PPC ads that can be used for flooring and home remodeling business are:
- Google Ads
- Google Display Ads
- Google Shopping Ads
- Bing Ads
Among the social media PPC ads that can be used for flooring and home remodeling business are:
- Facebook Ads
- Instagram Ads
Obviously, flooring and home remodeling companies are specific type of businesses. Try different ads and pick advertising solutions that provide the best possible results!
How to Get the Most Out of Online Ads for Advertising Flooring and Home Remodeling Companies
The process of Pay per Click advertising consists of two stages: creating online ads campaign and managing online ads campaign. Below, we’ll share tips you need to follow to build an effective online ads campaign and maximize your results.
Set the goals for your PPC Ads campaign. Advertisers use ads to attract prospects to flooring and home remodeling businesses. Then, they convert prospects into clients.
Analyze your target audience. The target market of flooring and home remodeling businesses includes property owners, landlords, interior designers, etc. The average age of clients is 28 – 45 years.
Do the PPC analysis. You should track calls, leads, sales and revenue regularly. When tracking your PPC campaign, you should also pay a close attention to such factors as click through rate and cost per click.
Try to improve the efficiency of your online ads. If your ads don’t work well, you should do something about your campaign. Try to optimize your landing pages, ad copies or try to target other keywords. Making changes to your campaign will help you achieve more effective results.
Use the power of remarketing. Prospects don’t always convert into customers after they see online ads. Sometimes, you need to do more. So, it makes sense to show ads to your prospects once again.
Take advantage of geofencing. Google ads and Facebook ads provide advertisers with a geofencing option. This great feature will allow you to target prospects in certain areas only. Use geofencing for your ads if such a need arises.
At Ariacal, we have many years of experience in promoting flooring and remodeling companies with different types of online ads. Contact us today to get a FREE service quote!