Different Types of PPC Campaigns to Grow Your Business

When it comes to using Pay per Click advertising, business owners have so many options. There are two main types of PPC advertising – search engine PPC ads as well as social media PPC ads.

Every business needs to be promoted differently with PPC ads. You need to explore your Pay per Click options carefully and pick advertising solutions that meet your business promotion needs in the best possible way.

The reality is, every PPC advertising option has its own target audience. In other words, you need to find out who your customers are, where they live, what products/services they need and when they are the most active online.   

First and foremost, you need to define target audience of your business. Next, you need to pick the best PPC advertising platforms for your online promotion campaign.    

Today, we’ll give you insights into different types of paid digital advertising. We’ll tell you about all types of paid search ads and paid social media PPC ads to grow your business. Also, we’ll explain how PPC works to grow your business. So, you’ll be able to decide if a PPC method for growing your business is a good option or not.

Search Engine PPC Ads

Do you want to attract customers to your business and increase your sales quickly? If so, search engine Pay per Click ads need to be a key part of your search engine promotion strategy.   

Google Ads

Google Ads (Google AdWords) would be the perfect choice if you are going to target people, who are interested in purchasing your products or services right now. Your products or services will be put in front of the target audience in Google search.    

Google Display Ads

If you choose to promote your site with this type of PPC ads, your business will be advertised on the relevant sites within Google Display Network.  

Google Shopping Ads

Lots of people choose to search for products on Google Shopping. It makes a lot of sense to use the power of Google Shopping Ads to advertise your products among potential buyers.    

Bing Ads

Bing is the search engine that can drive high amounts of targeted traffic to a business site. If you choose to advertise your products in Bing, you will have to face less competition. Bing Ads are a great way to promote a business among Bing target audience.

Social Media PPC Ads

Social media PPC ads would be a great choice if you need to promote your brand and increase your client base. Social media Pay per Click ads are the types of paid advertising. Below, we’ll tell you about using PPC to build your business on social media sites. 

Facebook Ads

Facebook is a powerful advertising platform that brings together people of all ages and people with different interests from all over the world. You can promote all types of content on Facebook including videos, images, links to web pages, etc. Facebook Ads are a cost-effective solution that works well for any type of business.    

Instagram Ads

Instagram is the place where people can share images and videos with each others. If your target audience likes to watch images as well as videos on Instagram, then these types of paid advertising need to be a part of your PPC ads campaign.   

LinkedIn Ads

LinkedIn is a social media platform that unites business owners, HR managers as well as people who are seeking for jobs or offering different types of products or services. It’s a great idea to use LinkedIn for advertising B2B related products or services.  

Twitter Ads

Twitter gives people an opportunity to share and discuss news, interesting articles, exchange messages with each others, etc. If you find that your potential customers like to use Twitter, then you should also make use of Twitter Ads to grow your business. 

Would you like to develop a PPC strategy that works well for your business? If so, contact us today! Our Pay per Click experts will analyze your needs carefully and advise you upon appropriate solutions!    

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