How to Find the Right Keywords for PPC Campaign

PPC keyword research is an important part of Pay per Click advertising strategy. That’s the reason why this type of work always needs to be taken very seriously.

And of course, you need to know how to do PPC keyword research. You should have an understanding of what is an effective PPC keyword and how to do keyword research for PPC campaign in the right way.  

First, let’s try to figure out what is an effective PPC keyword. It’s that kind of the keyword that converts well and provides high return on investment.     

The next question is – how to select the best keywords for PPC campaign?  Obviously, your list of keywords should include service and product specific keywords, feature specific keywords, branded keywords as well as long tail keywords.  

In this Pay per Click keyword research guide, we’ll talk about each type of keywords and explain how to find the right keywords for PPC. 

So, let’s get started.

Different Types of PPC Keywords

Service and product specific keywords. People tend to use search engines to find certain products or services. So, you need to keep a focus on keywords which are relevant to your products or services. Such keywords can generate high amounts of targeted traffic to your business site. On the other hand, keywords of this type are highly competitive and more expensive. 

Feature specific keywords. Oftentimes, people are looking for products or services with certain features. So, they use the so called feature specific keywords to accomplish their goals. Such keywords have lower competition, but they can generate the high quality traffic that converts into sales pretty well.  

Brand keywords. Some consumers prefer to use branded keywords in search engines. Branded keywords are the keywords which are relevant to your brand. Such keywords have low competition, but high conversion rate. And of course, search terms of this type need to be added to the list of your PPC campaign’s keywords.  

Long tail keywords. Long tail keywords are unlikely to generate high amounts of targeted traffic to your business site. However, keywords of this type have low competition and they are not expensive. That’s why such keywords provide high ROI. So, such terms need to be included in your list of PPC keywords.   

Tips for Finding the Best Keywords for PPC Ads Campaigns

When doing research of PPC keywords, you need to pay a close attention to such factors as traffic of keywords, competition of keywords as well as cost per click. It’s a great idea to target high traffic keywords of low competition.  

After the list of PPC keywords is ready, you need to launch your campaign. Measure the efficiency of your search terms and make changes to the list of PPC keywords if necessary. Add more keywords to your list or exclude some keywords from it.

Continue to do PPC keyword research and measure your success on a regular basis. Finally, you’ll be able to find the best keywords for your Pay per Click advertising campaign.

Finding the best keywords for a PPC ads campaigns is no easy task that requires certain experience, knowledge, skills as well as tools. So, it’s best to trust it to real professionals who know what they do. At Ariacal, we have many years of experience in doing PPC keyword research for different types of businesses. Our marketing experts are always happy to provide cost-effective solutions for any of your Pay-per-Click advertising needs. Contact us today to get a FREE consultation!

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