How to Promote your Business with Instagram Ads

With over 800 million active users, Instagram remains one of the most effective social advertising platforms these days. Instagram Ads management services work very well for any type of business and provide high return on investment. If done right, Instagram Ads will contribute greatly to your business success.

Now, let’s dig deeper into the Instagram Ads management services. First of all, we’ll tell you about Instagram Ad formats. Then, we’ll walk you through the process of creating an Instagram Ad campaign. So, you’ll be able to get started with Instagram Ads management. Finally, we’ll provide you with tips you need to follow to get the most out of your Instagram management efforts.      

Different Types of Instagram Ads

There are different Instagram Ad formats including Image Feed Ads, Image Story Ads, Video Feed Ads, Video Story Ads, Carousel Feed Ads as well as Canvas Story Ads. Obviously, you should aim to pick the right Instagram Ads management option for your business.  

As you can see, Instagram provides businesses with a large selection of ad formats. Your choice largely depends on your business advertising needs. It’s a great idea to make experiments and try to use different Instagram Ad formats for your business. Lastly, you’ll be able to pick Instagram Ad format that works best for your business.      

How to Get Started with Instagram Ads Management

You have to create a Pay per Click advertising campaign and start running your Instagram Ads. Now, we’ll briefly describe the steps that you need to take to get started with Instagram Ads management.

Step 1. It’s important to know that Instagram Ads are managed through the Facebook Ads UI. So, go to Facebook’s Ad Manager in order to be able to start creating your Instagram Ads.

Step 2. Next, you need to specify what goals you are trying to achieve with Instagram Ads management (brand awareness, reach, traffic, engagement, app installs, video views, lead generation and conversions).

Step 3. After that you have to identify the target audience for your business. At this step, you have to pick the location, age, gender, languages, demographics, interests and other parameters for your Instagram Ads.

Step 4. Now, it’s time to select placements for your Instagram Ads. In other words, you need to choose the way you would like your Instagram Ads to be shown to the target audience. You can display your Instagram Ads either in the feed or in the stories section.

Step 5. Finally, you have to pick the right format of Instagram Ads and launch a Pay per Click advertising campaign. In fact, your choice largely depends on your preferences.

Where do you want your ads to appear on Instagram platform? Let’s say that you want to show your ads on Instagram stories. In this case, such formats as Image Story Ads, Video Story Ads or Canvas Story Ads will be the right choice.

Or, maybe, you would like your ads to be shown on Instagram feed? If this is the case, you should give a preference to ad formats like Image Feed Ads, Video Feed Ads or Carousel Feed Ads.

Are you interested in image, video or carousel ads? It’s important to note that each Instagram ad type has its own technical requirements, supported objectives as well as supported call-to-action buttons.                     

Instagram Ads Management Tips

– You should create Instagram Ads which are relevant to your products and services. Instagram Ads of this type provide high return on investment.

– It’s a great idea to use relevant hashtags for your posts on Instagram. Hashtags will make it possible for you to achieve the highest post engagement for your post.  

– Do you want to accomplish your business goals with Instagram Ads management services faster? If so, you should run a contest! People like FREE stuff and there is no question about this.  

– First of all, you have to figure out what is the best time to advertise products or services on Instagram. But most importantly, you have to show your Instagram Ads at the right time.

Instagram Ads management is no easy task particularly if you don’t know this business well. It’s also important to note that Instagram Ads management is a time-consuming process. Contact us today to take advantage of our Instagram Ads management services!

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