How to Use Google Display & Retargeting Ads for Your Business

Google Display Network creates great advertising opportunities for different types of businesses. The network brings together over 2 million sites and apps. With Google display & retargeting ads management services, you’ll find it easy to increase subscriptions and sales for your business. And of course, the awareness of your brand will increase significantly as well. When promoting businesses within Google Display Network, you can take advantage of a retargeting option. Today, we’ll tell you how to make use of Google display & retargeting ads management to grow your business.

Why Do You Need to Promote Your Business with Google Display and Retargeting Ads?

Businesses choose to use Google display & retargeting ads management services for various reasons. The reality is, using Google display & retargeting ads management delivers multiple significant benefits to businesses. Below, we’ll explain how you can benefit from Google Display retargeting ads.  

– Google display & retargeting ads are a budget friendly Pay per Click advertising option. So, you’ll be able to take advantage of Google display & retargeting ads management even if you have just started a business and your budget doesn’t allow you to spend too much money on advertising.

– Google display & retargeting ads will drive high amounts of targeted traffic to your website. But most importantly, you’ll get high-value users who have an interest in your products and services.  

– Google display & retargeting ads provide advertisers with reports. So, you’ll be able to analyse the efficiency of your Pay-per-Click campaign and make changes to it if necessary.        

How Do Google Display & Retargeting Ads Work?

Google display & retargeting ads management makes it possible for you to target new site’s visitors as well as returning site’s visitors as well as visitors who have come to your site, but didn’t convert.

Let’s say that people have come to your site and left it without a purchase. The main goal of retargeting is to turn users who have abandoned their carts into real customers. Google display & retargeting ads allow you to retarget these prospects in a number of different ways.

When retargeting people, you can show them the products which they have seen, products which are similar to ones that they have purchased as well as recently launched products that they may like. Oftentimes, retargeting technique works well. People come back to a site and make a purchase.  

How to Get Started with Google Display Retargeting Ads

First of all, you need to create a new campaign. When creating a campaign, choose a goal for it first.

Then, you have to select ad format on Google Display Network (text ads or image ads). According to the statistics, image ads have click through rate 0.31% and they work pretty well for businesses like travel, B2B companies, etc. The statistics say that text ads have click through rate 0.23% and work well for all types of businesses.

Don’t be afraid to make experiments! It makes a lot of sense to try both text ads and image ads for your business. Perform PPC audit, measure the results and compare one ad format to another. This will help you figure out what ad format performs best for your business. Focus on a more effective ad format to get more sales in the future. Pick the most suitable retargeting option for your Pay per Click advertising campaign.  

After that, you should select other necessary parameters for your PPC campaign. Make sure that your Pay per Click advertising campaign will meet your marketing needs and fit your budget in the best possible way. Finally, you have to click on Create Campaign and start running your ads.

If you would like to learn more how we can help you grow your business with Google Display & Retargeting Ads management services, contact us today! We are always ready to provide cost-effective solutions for any of your Pay per Click advertising needs!        

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