Pay per Click ads make it possible for businesses to advertise their products or services in search engines and on social media sites successfully. However, it’s incredibly important for a business owner to pick the right type of PPC ad platforms. Today, we’ll review the most popular PPC advertising platforms and describe their pros and cons. As a result, you’ll be able to find out what is the right PPC ad platform for your business.
So, let’s get started.
Google Ads
Google Ads are a very popular PPC advertising solution. The number of businesses that use Google PPC ads is constantly growing. There are different types of Google Ads PPC campaigns. These include Google Display Ads and Google Shopping Ads.
There are many different ways to promote a business with Google Ads. Business owners can promote their products or services with the following solutions:
- text ads on the Google search results
- display ads on the relevant sites in the network of Google search partners
- video ads on YouTube
- show ads on Android marketplace
- ads in Google shopping
It’s worth noting that Google Ads are an online promotion option that works well for different types of businesses. It’s possible to use this type of PPC ads to promote any type of products or services.
On the other hand, Google Ads are an incredibly popular PPC ad platform. A lot of people choose to use Google Ads to promote their products or services and attract potential clients to their businesses. That’s why it’s necessary to pay high cost per click with Google ads to leave their main competitors behind the scene.
Microsoft Ads
Microsoft Ads are also known as Bing Ads. Microsoft Ads allow business owners to promote their products or services on such platforms as Bing, Yahoo, AOL and MSN.
Microsoft Ads is a Pay per Click ad platform that works well for industry specific businesses. This PPC ads platform comes with an import feature. Business owners can make use of this great feature to import the data (such as keywords, ads and campaign’s settings) from Google Ads PPC campaign to Microsoft Ads campaign. So, you don’t need to create ads for each PPC platform. With such an amazing feature, business owners can save plenty of time.
Another big advantage of Bing Ads is that businesses face lower competition. It’s also important to note that Bing Ads are cheaper compared to Google Ads. That means that it’s much easier to advertise products or services with this type of PPC ads.
On the other hand, Bing Ads have a lower marketing potential. PPC ads of this type can drive only 10-15% of search traffic. That’s why it shouldn’t be the number one PPC ad platform for your business. However, you can use the platform to expand your existing Pay per Click advertising campaigns. Bing Ads can be a good addition to Google Ads and other PPC advertising solutions.
Facebook Ads
Facebook Ads are the perfect choice for those businesses that need to advertise their products or services on the budget. It’s worth noting that Facebook ads are flexible.
What is great about Facebook Ads is that business owners don’t need too much money to start advertising their products or services. You can start advertising your business with daily budget of $10 – $40.
Facebook is a PPC platform that offers solutions for different types of businesses. The platform makes it possible to create cost-effective PPC campaigns for startups.
Facebook offers flexible PPC ad solutions. Advertisers can identify the target audience for Pay per Click ads by setting age, gender and other parameters.
Like any other PPC ads, Facebook ads have their own drawbacks. The interface of PPC ad platform leaves much to be desired. It’s also important to note that Facebook Ads are not always shown to the target audience. That means that businesses may get wrong traffic with Facebook Ads. And of course, the wrong traffic doesn’t convert into customers and sales.
Instagram Ads
Instagram has a large audience and, therefore, the PPC ad platform offers a huge marketing potential. People tend to use Instagram to share and discuss images as well as videos with each other.
The users of Instagram take an interest in images and videos. This type of content works well on Instagram. That’s why Instagram is a Pay per Click ad platform that’s recommended to those businesses that have to show the photos of their work to the prospects.
Instagram offers different types of PPC ads. Business owners can take advantage of Instagram photo ads, Instagram video ads, Instagram carousel ads as well as Instagram stories ads.
It makes a lot of sense to use Instagram Ads for interior designers, home renovation professionals, builders, photographers, web designers, painters, etc. It’s a great idea to use Instagram for brand promotion as well. With Instagram Ads, it’s pretty easy to increase the popularity of brand. Instagram traffic has higher engagement rates.
LinkedIn Ads
LinkedIn ads are widely used for B2B marketers. The platform offers different types of PPC ads such as sponsored content, text ads, display ads, dynamic ads and video ads.
It’s worth noting that LinkedIn ads work well for businesses that operate in the B2B industry. LinkedIn PPC advertising allows business owners to achieve B2B sales growth. It would be great to advertise B2B brand and grow your B2B business through LinkedIn ads.
Do you need an effective Pay per Click advertising strategy that works well for your business? Contact us today to get a free service quote! Our specialists will pick the most effective PPC ad platforms to promote your business!
