Do run an e-commerce business? Do you sell your products on Amazon? If this is the case, Amazon Ads need to be a key part of your online advertising strategy.
Amazon Ads are one of the most effective ways to promote products and build customer base. According to the statistics, over 197 million people visit Amazon every month and this number is growing every year.
If done right, Amazon paid advertising will drive lots of customers and sales to your business. But most importantly, Amazon Ads will contribute greatly to your brand development strategy and your business success.
In this blog, we’ll give you some insights into Amazon Ads. First of all, we’ll tell you what Amazon paid advertising is and how it works. Also, we’ll describe different types of Amazon Ads briefly. As a result, you’ll be able to figure out why you should use Amazon paid advertising to promote your products.
What is Amazon Paid Advertising?
Amazon is the perfect advertising platform for advertising different types of products. Amazon brings together lots of online buyers all over the world. People prefer to use Amazon to search for products that they need.
Amazon paid advertising (also known as paid Amazon Ads) is the type of online advertising that allows you to promote your products on Amazon platform quickly and efficiently.
Amazon sellers can use PPC Ads to promote different types of products on the platform. If you choose to use paid advertising to promote your products on Amazon, your Pay per Click ads will be displayed in the search results.
How Do Amazon Ads Work?
Once a paid Amazon Ads campaign is launched, your ads will be shown in front of the Amazon’s target audience. When buyers put the keywords which are relevant to your products in Amazon’s search string, they will see your Ads.
Prospects will click on your Amazon Ads if they are interested in your products. If buyers like your offer, they will most likely decide to make a purchase. As a result, your business will get additional clients as well as sales. If you promote your business with Amazon Ads, you’ll have to pay for each click.
Like other Pay per Click Ads, Amazon paid advertizing provides business owners with the flexibility. If you choose to promote your business this way, you will have a full control over your spendings with Amazon Ads. In other words, you can spend on Amazon advertising as much as you want.
Different Types of Amazon Ads
Amazon has plenty to offer to businesses. It’s worth noting that different types of Amazon Ads are available for sellers today. You can use sponsored product ads, sponsored brand ads, product display ads or video ads to promote your products or business on the Amazon platform. There is an effective solution for any type of product.
Each type of Amazon Ads has its own unique benefits. Now, let’s take a closer look at the different types of Amazon Ads and explore all advertising options carefully. We’ll compare Amazon Ads one to another and after that you’ll be able to do comparison and figure out what Amazon paid advertising option would be the best choice for your business.
Sponsored Product Ads
The vast majority of businesses choose to use this type of Amazon Ads. Once someone clicks on Amazon Ads, he/she will be referred to product listing page.
You’ll find it easy to setup Amazon Ads. Pick a link to the product that you would like to promote, keywords that you would like to target and setup the budget. Now, it’s time to run Amazon PPC campaign.
Sponsored Brand Ads
It’s a good idea to use this type of PPC ads to increase the awareness of your brand, promote lists of three products or seasonal products on Amazon. When sponsored brand ads are used, traffic can be redirected to either a product listing page or to the brand store page.
Product Display Ads
You will get more sales if you choose to promote your products among similar products and interest groups. Take advantage of product display ads to advertise your business. The ads of this type are displayed on competitor’s listing pages, product listing pages, search result pages and customer review pages.
Video ads can be used to promote videos on Amazon platform. Do you run a business that sells products on Amazon? Would you like to use videos for product advertising purposes? If so, Amazon video ads need to be a part of your video marketing strategy.
Do you need help with Amazon ads? At Ariacal, we offer all-in-one Pay per Click advertising solutions to businesses that sell products on Amazon platform. Our Pay per Click advertising experts are highly trained in creating, running and optimizing different types of Amazon Ads. Contact us today to learn more.