We all know that a Pay per Click advertising campaign has to be planned carefully. It all begins with goal setting. When you know what your goals are, you have to set a PPC budget for your campaign.
That’s why it’s so important to know how to calculate the right PPC advertising budget for your campaign. In other words, you have to decide how much to spend on PPC advertising per day, per week, per month, etc.
All of this will help you manage your Pay per Click advertising campaign in an effective way and get the most out of your marketing budget. In this PPC budget guide, we’ll provide you with insights into spending your PPC budget.
What is Required for Deciding How Much to Spend on PPC?
The big question is – how to set a PPC budget? Some people think that deciding how much to spend on PPC can be difficult. However, this is not the truth. Calculating your PPC budget requires some data. Pay per Click advertising budget depends on several factors: PPC campaign management pricing, the number of keywords that you target in Pay per Click advertising campaign, conversion of keywords and the number of clicks you want to buy.
Different Ways of Calculating your PPC Budget
In order to figure out how to set a PPC budget you need to know how a PPC budget calculator works. Actually, Pay per Click advertisement budget can be calculated in a number of different ways.
1) First of all, you need to decide what keywords you would like to target in your Pay per Click advertising campaign. When analyzing keywords, you need to pay a close attention to two important aspects: volume of paid search traffic, conversions of keywords and cost per click. This will help you calculate how much you have to spend on targeting the certain keywords within a certain period of time.
Next, you have to decide how many sales you want to get within a week, within a month or within a year for each of keywords. It’s crucial for you to calculate the number of required monthly clicks for each of target keywords. After that, you have to calculate the cost of paid traffic. So, you’ll know the budget you need to set for your Pay per Click advertising campaign.
2) There is another way to calculate PPC budget for your advertising campaign. Initially, you can calculate the cost of a sale. Then, you need to decide how many sales you want to get via Pay per Click advertising. Lastly, all you have to do is to multiply the cost of a sale to the number of sales that you want to get. As a result, you’ll get the amount you have to spend on Pay per Click advertising.
Do you need help with calculating your PPC budget? Contact us today! We’ll help you set the right PPC advertising budget for your campaign and get the most out of your Pay per Click advertising!