Starting a business can be hard. You need to create a website, promote it and attract the target audience to your business. Pay per Click advertising is a great way to test a business idea. When people have just started a business, they usually don’t have too much money to invest in SEO. You should know that Pay per Click Ads are the perfect solution for low budget advertisers.
Why Low Budget Advertisers Need to Use PPC Ads
No matter what your budget is, you can always take advantage of Pay per Click advertising. It’s highly recommended to use PPC ads for small budgets.
What is great about PPC ads is that advertisers pay for each click that has been made on their site. That means that you pay for real results only. Another big advantage is that you can modify, suspend or even stop your Pay per Click advertising campaign anytime. The big question is – how to run a successful low budget PPC advertising campaign? Now, it’s time to get the answer!
Today, we’ll give you tips for low budget PPC advertisers. Follow our low budget PPC tips to get the most out of your Pay per Click advertising campaign and start your business successfully.
Pick the Best Keywords for Your PPC Campaign
You must be very selective when it comes to picking keywords for a Pay per Click campaign. If you do PPC marketing on a small budget, you need to focus on high-performing keywords only.
Do the research and select the best keywords for your PPC advertising strategy. Give a preference to low competition keywords that have high intent and can generate high amount of targeted traffic to your website.
When your Pay per Click keyword list is ready, you should create different groups of keywords. Each ad group has to contain keywords which are relevant to each other.
When you start running your PPC advertising campaign, your ads will be shown to people, who are interested in your products or services.
Also, it would be better to create the list of so called negative keywords. As a result, your ads will not be shown for irrelevant search queries. And of course, this will positively affect the performance of your PPC ads.
Make Use of A/B Testing
When running PPC on a small budget, you need to do your best to get the most out of your advertising efforts. As we have already mentioned, you have to select high-performing keywords for your PPC campaign. Additionally, you need to do A/B testing and choose ad copy and landing page that convert best. Use A/B testing to compare ad copies and landing pages one to another.
Try to Remarket to Your Prospects
Remarketing has to be a key part of your low budget PPC advertising strategy. Let’s say that somebody has clicked on your ads, but left a website without a purchase for some reason. In this case, it would be better to remarket this person and show him/her your PPC ads once again. Oftentimes, remarketing PPC ads work very well and prospects are turned into real customers successfully.
Geotarget Specific Regions with PPC Ads
Google Ads and Facebook Ads come with a geotargeting option. This option makes it possible for advertisers to show their PPC ads in certain areas only. It makes a lot of sense to use geotargeting to show PPC ads in the locations where there are so many prospects.
It’s a great idea to use geotargeting to show PPC ads in the areas where events which are related to your business take place. Also, it makes sense to show ads in the areas where your competitors are located.
It goes without saying that geotargeting improves PPC campaign’s performance and makes your advertising campaign more effective. So, you should take advantage of geotargeting if you use PPC on a small budget.
Do you need to run PPC on a small budget? Contact us today to get a service estimate! At Ariacal, we are always looking forward to helping you with any of your Pay per Click management needs!
